For over 15 years I have focused on the creation of consumer based lifestyle content across platforms in both traditional and new media. Having the experience of working directly with brands to integrate their messaging in front of the camera as a Lifestyle Expert, and then Directing & Producing short form branded content, I have become an imaginative storyteller. It has also given me a deep understanding of how to use that content to create marketing opportunities, grow audiences, and generate revenue opportunities while meeting business goals and objectives.
I was recruited from NYC to work closely with brands to develop a comprehensive plan to engage consumers through video content and social media platforms for Joyus, one of the first all video e-commerce companies. I worked with each brand to fine tune their messaging through scripting the content, producing and directing other talent, as well as hosting the home and lifestyle video category myself. This is an example of a partnership with Table Vogue. The focus was to show how many uses the product could have in a home, and the variety of options the company offered.
LITTLE PASSPORTS - THE VIEW
Little Passports focus is to educate kids about travel, science, & art through a monthly subscription service of kits. The View recommended me as a spokesperson for the segment that Little Passports sponsored. I worked with the brand, and the producers at The View, created the content, and presented the content on live television.
LEXUS - HYBRID LAUNCH
This was developed for Lexus; it was one in a series called Journeys. The objective was to engage the audience in a journey to the PNW coast , where a busy female entrepreneur (i.e. me) takes time to decompress and getaway in her Lexus SUV. It was available on its website and VOD.
MOORE TO LIFE - NBC AFFLIATE PRODUCT INTEGRATION
Moore to Life launched in 2007 on NBC in Seattle. It was a Lifestyle show that focused on local chefs, interesting local characters, unique places, and interior decorating and party tips. Basco was the title sponsor, including several other sponsors throughout the run of the show. A total of 18 episodes were shot in Seattle airing Saturday mornings.
The Hawaii Board of Tourism also sponsored a series of Moore to Life in Hawaii, touring all of the islands and exploring all they have to offer.